Penn State + FOX Sports University 2019: Girls Inc. PSA
In the spring of 2019, a class of senior FOX Sports University students in the Donald P. Bellisario College of Communications at Penn State were challenged to create a strategic campaign for Girls Inc. that encourages FOX Sports fans and viewers to learn more about the organization’s mission: inspiring all girls to be strong, smart and bold.
The winning team’s PSA idea, “Show Her She Can,” was brought to life on the FOX Studio Lot in Los Angeles and features FOX Sports talent Curt Menefee, Jenny Taft and Eric Karros on a set run exclusively by girls.
The three students from the winning team were flown to Los Angeles to witness their creative concept originally presented in a classroom come to life on set. The PSA debuted during programming across FOX Sports properties, including the Women’s World Cup, and will continue airing on our networks through the end of the year.
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